Bills plan Toronto spectacle

25 Nov

The Buffalo BillsThe Buffalo Bills are coming to Toronto on December 16, and bringing a little Gangnam style with them.

The game, versus the Seattle Seahawks, will feature a halftime performance by Korean wrapper Psy.

Psy’s “Gangnam Style” song has now been viewed more than 760 million times on youtube.http://blogs.buffalobills.com/2012/11/16/psy-headlines-halftime/

The Bills halftime plans in Toronto (atypical for an NFL game) have caught the attention of NFL.com and local Buffalo media.

This is from Buffalo Business First columnist, editor and blogger Tim O’Shei:

“It’s what’s cool. And that’s good news for the Bills . . . the halftime show will feature 60 dancers, the Buffalo Jills cheerleaders, and hundreds of contest winners. Not a bad way to create some buzz in a city that is the key to the team’s future. Coming into this season, Southern Ontario and Toronto fans represented about 18 percent of the attendees at Ralph Wilson Stadium, surpassing Rochester and Monroe County (17 percent) as the Bills’ regional market. For Bills officials, the key is getting Toronto fans to embrace the team. The only magic wand for accomplishing that is winning football games. But that’s out of the control of the Bills marketing team and their counterparts at Rogers Communications, their partner for the Bills in Toronto series. But what they can do is make the game an event. Enlisting the dance moves of the planet’s hottest pop-culture phenomenon is a pretty good way to do it.” http://http://www.bizjournals.com/buffalo/blog/playbook/2012/11/bills-going-gangnam-style-in-toronto.html

This is from NFL.com writer Dan Hanzus:

Gangnam Style,” which sits somewhere between “Macarena” and “Achy Breaky Heart” in discussion of cringeworthy cultural phenomena, will build on its unlikely bond with the NFL next monthBuffalo Bills fans on the fence about hoofing it to Toronto to see their team play against theSeattle Seahawks on Dec. 16 can now factor in a live halftime performance by PsAccording to the Bills‘ official site, Psy will perform his signature hit alongside “more than 60 dancers, Buffalo Jills Cheerleaders, and hundreds of contest winners.” The “Gangnam Style” dance has become an on-field meme this season, with players celebrating sacks and touchdowns by emulating the moves of a cherubic Korean rapper.Check out this video (including Steve Johnson) for some of the best NFL “Gangnam Style” tributes, and try to overlook the fact we opted not to secure the rights for the song itself ”

 

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One Response to “Bills plan Toronto spectacle”

  1. Shane Hallam November 25, 2012 at 10:11 pm #

    “GANGNAM STYLE officially has more views than BABY. So now we all know exactly how it felt when WW2 finally surpassed WW1 in casualties.” – Guy Endore Kaiser.

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